The 30-Minute Empire

Do I Run Google Or Facebook Ads for a fresh brand?

• Matthew Garas

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Google Ads vs. Facebook Ads: The Ultimate E-commerce Showdown

Launching a new e-commerce brand and overwhelmed by the choice between Google Ads and Facebook Ads? This episode delivers a data-driven breakdown to help you make informed decisions.

What you'll learn:

  • Data-Driven Analysis:
    • We dive deep into real-world revenue and conversion rate data from both Google and Facebook Ads.
    • Understand the strengths and weaknesses of each platform based on concrete numbers.
  • Platform-Specific Pros and Cons:
    • Explore the unique advantages and disadvantages of Google Ads for reaching intent-driven customers.
    • Uncover the power of Facebook Ads for targeted audience engagement and brand building.
  • Strategic Channel Selection:
    • Learn how to choose the right platform based on your brand's specific goals and target audience.
    • Discover which platform offers the best ROI for your product category.
  • Revenue Diversification and Risk Mitigation:
    • Address the critical importance of diversifying your advertising channels to avoid over-reliance on a single platform.
    • Understand the risks associated with ad account bans and how to safeguard your revenue streams.
  • Actionable Insights:
    • Practical advice on how to effectively allocate your advertising budget across both platforms.
    • Strategies for building a resilient advertising ecosystem that can withstand platform changes and potential disruptions.

Key takeaways:

  1. Data-Informed Decisions: Base your advertising strategy on real revenue and conversion rate data.
  2. Platform Synergy: Leverage the unique strengths of both Google and Facebook Ads for maximum impact.
  3. Risk Management: Protect your revenue by diversifying your advertising channels and minimizing platform dependency.
  4. Long-Term Growth: Build a sustainable advertising strategy that supports your e-commerce brand's long-term success.

Tune in to this episode for essential insights and practical advice that will help you navigate the complex world of e-commerce advertising and build a thriving brand.